Videography Survey Results
This is an excerpt of a national survey with results
conducted by Breakthrough Marketing, INC., and based on
telephone interviews with 453 brides who were married in
2002:

"One of the most surprising findings of the survey is the
second thoughts, even regrets, amog brides who decided
not to utilize the services of professional videographers.

Brides who used a friend or family member to
videotape their wedding instead of using a professional,
nearly half (49%) said they would hire a professional if they
had it all to do over again.

These second thoughts are even more pronounced with
brides who didn´t have their weddings videotaped at all.
In hindsight, 60% say they wished they had their
wedding videotaped.

As brides look back at their wedding, the survey showed
that 79% of brides agree that future brides should at least
consider using a professional to videotape their wedding
day.  Those feelings are even more pronounsed with the
brides who utilized the services of professional
videographers, 95% of whom think future brides should
consider using a professional videographer.

The survey results reveal professional videography has
become very important to today´s brides.  Its value is
comparable to wedding photography, and even more
valuable in some respects, according to brides surveyed.
Most importantly, the survey showed that brides feel more
emphasis need to be placed on videography in the wedding
planning process."
 

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